Marketing is a bad word. At least, it is to many newcomers in the business world. Marketing can be costly. Worse, you can actually pay for marketing and find that it didn’t turn into a sale. It sounds a lot like gambling, and that can be scary to those who are just starting out.
Alas… I have good news. There are some free online marketing methods that you can use right now, which will bring you some immediate traffic. How immediate, you ask? I have implemented some of these methods when I began blogging on a daily basis, and saw traffic within five minutes of doing them. The real question should be, are you ready to convert that traffic. That subject is best left for another article however.
Let’s take a look at the 5 immediate traffic methods for beginners:
The term blog-hopping means, to locate and comment on multiple related blog articles. You can locate blogs that are related to what you are marketing with some simple Google searches. You do not want to waste your time however. The only way that this method results in traffic is if people reading it, and its owners are able to find you. That’s why you will want to stick to blogs that have the option to leave your URL in a field under your comment.
You can do the following search in Google to find such blogs:
“your keywords” +”leave a comment”
Change “your keywords” to your desired keywords or keyphrase, and make sure you include the plus sign and following phrase exactly as is. Make sure there is no space between the plus, and the quotes so that Google knows you are trying to match the keywords that follow.
This search will bring up comments, many of which are using WordPress as their blogging platform. When you find a suitable article to comment on, you will need to make sure to avoid coming off as spam. Your comment should be well thought out, and contributing to the discussion in some way. It is always best to read the article you are commenting on first. This way, you will know what to say, and the owner of the blog will know right away that you are not a spam bot.
In addition, it is important to note that you should not advertise in your comment. Let the URL field do what it does best. That is the only place for your link. Placing your link within your comment comes off as self-serving and can end up being rejected and possibly blocked from future commenting.
The blog-hopping method is one which can actually bring in traffic today. If you find that the blog article was written recently, and it has received other comments already, you can be sure that there is active traffic on the page. If your comment was well-thought out, then readers are more likely to follow your link in the URL field and find out more about you.
#2) Guest Blogging
The thing about guest blogging is that it can take time to be published once your article is accepted. This timeframe depends on many factors, such as:
How many articles are scheduled ahead of yours.
Publishing frequency of the blog/website.
Popularity of the blog/website.
… and others.
Guest publishing on other blogs or websites is worth it though. A few years back, I published multiple guest articles on ProBlogger, as well as a list of other established blogs. ProBlogger accepted my lengthy articles, but it sometimes took a month before I would ever see them published.
When guest blogging as a traffic method, it is wise to diversify your portfolio as an investor would. You will certainly want to benefit from the popular blogs such as ProBlogger, but you need to pursue other blogs that are easier to get into as well.
The criteria you are looking for is:
Relevance to your niche.
Does it regularly publish new content?
Does it have active commentators?
Do they have a clear guest article submission policy?
You want traffic, so you will need to ensure that there are people actively commenting on articles. You will also want to make sure the site is up to date. If it’s currently 2016, and the newest article is dated 2013, then it is not an active blog. Some blogs leave commenting open, so there may well be new comments. It doesn’t look good however, for your chances at being published as a guest author.
Many blogs that accept guest articles will have a page dedicated to listing their guest author requirements. These are usually a description of what kind of articles they accept, as well as what formatting is required to be published on the website. For instance, some blogs may require you to leave out HTML, while others allow some basic HTML formatting.